News, tips and best practices
These two terms mean the same. The first one is preferred by Google and the second one by a wide internet community. It is a service of displaying tailored ads to the web visitors all around the internet and showing them the products they previously visited. Read more.
For a successful installation, you will need a Google Ads account which is the channel ROI Hunter Easy uses for distributing the ads on Google. To enable Facebook ads you will need to create Facebook Business Manager, Ad account and Facebook Page for your store.
The numbers you see on the app’s dashboard are all imported from your account in Google Ads and Facebook Business Manager.
ROI Hunter Easy creates the product feed, the campaign structure, and dynamic ads for your Google and Facebook advertising for free because we are a Google and Facebook Premium Partner. You only pay for the ad spend on Google Ads and Facebook with our app.
Check pricing for additional functionality here.
ROI Hunter Easy generates dynamic retargeting and search ads. For retargeting, the product pictures shown are based on your visitor browsing activity in your store. The kind of ads depends on Google Ads and Facebook algorithms and on the website your customers browse. The dynamic ad previews can be viewed during the installation setup or in our demo. The content of your ads is generated from your product feed and the feed is generated from your collections on your web. So, the very same product images you have on your web will be in your ads. The ads are created automatically; you just need to choose your ad texts and logo. For search ads, when someone searches on Google with terms closely related to what you are selling on your website, the ads will show. The headline, and URL are automatically generated based on the search terms that the user entered.
It's not possible and it’s not even necessary because our ads are dynamic and your visitors are shown the products they’ve been recently checking on your website.
For Facebook ads, it’s possible to exclude some products, but it requires manual changes in your account. In this case, please contact us; we’ll be happy to help you. It’s not necessary to exclude the products that are not active or out of stock. These products are excluded automatically.
Retargeting ads target the previous visitors to your website. They’re great for increasing the conversion rate but they can’t bring new traffic to your website.
If you whish to bring more traffic to your site you can submit a request for Google Search ads in the app.
Unfortunately, this isn’t possible. The pixel or remarketing tag must be connected to our product feed and contain unique IDs. We always create a new remarketing tag for Google Ads and a new pixel for Facebook ads.
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